Alliance Hospitality announces conversion of historic Atlanta landmark Fairfield Inn & Suites by Marriott

Alliance Hospitality

Alliance Hospitality announces conversion of 156-suite downtown Atlanta landmark, the Connally Building, into a premier boutique hotel, the Fairfield Inn & Suites by Marriott Atlanta Downtown.
Alliance Hospitality, an innovative next-generation hospitality management company announced today it had converted the historic Connally building, owned by Atlanta Underground LLC, to operate as a premium boutique downtown Atlanta hotel, the Fairfield Inn & Suites Atlanta Downtown. The hotel has undergone a multi-million dollar transformation of the 156 guestrooms, lobby, and meeting space. The Fairfield Inn & Suites Atlanta Downtown serves corporate and leisure travelers visiting downtown Atlanta and is within walking distance to the Georgia Aquarium, World of Coca Cola, CNN Center, Georgia World Congress Center, AmericasMart Atlanta, Philips Arena, Turner Field and the Georgia Dome. The hotel is just steps away from the Georgia Capitol Complex and Museum.
Set in a historic building designed by New York architect W.L. Stoddart, who also designed the Georgian Terrace Hotel, the all-new Fairfield Inn & Suites Atlanta Downtown hotel underwent a multi-million dollar transformation with 11 floors added to the a five-story structure originally built more than a century ago. The historic exterior was kept intact, and several elements within the hotel have been incorporated into the hotel’s unique design including the original iron staircase located in the lobby. All of the rooms in the hotel feature marble-topped wet bars with microwaves and refrigerators, sleeper sofa, free WiFi, two LCD televisions, and deluxe pillow-top mattresses.
“This hotel aligns perfectly with our growing portfolio of full-service, extended stay, all suite and select service hotels and our ability to reposition hotel assets,” said Rolf Tweeten, President of Alliance Hospitality. “Our growing presence in the Southeast and our strong affiliation with the Marriott brands makes Alliance Hospitality stand out among our competitors.”
Commenting on the selection process, Ryan Gosdin, VP of Sales & Marketing for Alliance Hospitality said, “Our market aware pricing, cutting edge social media and eCommerce platform, along with superior revenue management were critical in selecting the best Marriott brand for the hotel.”