Sales and Marketing
Sales and Marketing is a critical part of a results-oriented strategy that drives consistent, above-average revenues to each of our hotels. To ensure sales and marketing efforts are appropriate, given highest priority, and reflect our corporate culture of excellence, Alliance Hospitality provides strong corporate support to hotel marketing departments through our Vice President of Sales & Marketing. Alliance Hospitality identifies, recruits, and orients top sales professionals to achieve and exceed revenue goals. Alliance Hospitality General Managers lead the sales effort. They set an example of dedicated excellence to the initiatives that build account/client relationships, expand community involvement, harness key selling hours, create site tour opportunities, and actively and properly position their hotels in their markets. Our philosophy of building strong hotel sales and marketing teams and our commitment to support their efforts at the home office level, gives Alliance hotels an edge and contributes greatly to their success. While each flag brand is responsible for driving marketing efforts, Alliance Hospitality actively participates as full brand partners. We invest in sales and marketing initiatives that unleash the full communication power of both interactive and traditional sales and marketing tools. Together with important online selling resources, industry reports, and a state-of-the-art sales data management system, we take full advantage of data mining to target, create, measure, and track our sales and marketing communications
Sales & Marketing Vision
To propel Alliance Hospitality as a premier innovator and pioneer of next-generation hospitality Sales & Marketing Strategy by training and developing the most knowledgeable, highest caliber sales professionals and implementing proprietary tools and processes with state of the art business intelligence.
Sales Automation System
Alliance Hospitality utilizes Simple Solutions STSR as the sales automation system for all hotels in the portfolio. This cloud-based system has been customized to meet the evolving needs of our organization.
GDS Business Intelligence
Alliance Hospitality utilizes the Hotelligence 360 Report available through the external vendor TravelClick, as well as the customized Hotelligence 360 Enterprise Edition. These tools allow us to identify opportunity accounts within the competitive market as well as potential opportunities to share existing relationships across the portfolio.
Sales Personality and Aptitude Testing
For the past 6 years, Alliance Hospitality has utilized a customized solution to test the top qualified applicants for sales positions at hotels within the portfolio. This database of testing results has enabled us to create a database of ideal traits and sales skills for achieving the highest sales results at our hotels.
As part of our vision statement and plan for future success of the organization, sales training is a pillar of that success. Alliance Hospitality has developed an industry-leading hospitality sales training program consisting of computer-based training through pre-recorded sessions, direct one-on-one training programs tailored to individual needs by our Corporate Manager of Sales Training, monthly webinar coaching sessions on specialty topics, and our Regional Sales Workshops – a two-day course covering essentials for success and additional training topics.
Additionally, all newly hired Directors of Sales within Alliance Hospitality receive a 20-page handbook outlining all policies and expectations of our sales associates, as well as practices to guarantee a successful career within the organization.
All webinars and training material is available for later review in windows media player format through recorded sessions or in printed or presentation form.