A recent lodging report from PwC indicates that strengthening group demand will contribute to what it projects to be a solid 6.5-perecent RevPAR growth in 2014.

This is good news for the resort segment. Spends among corporate, incentive and primary association groups are up nearly 30% over the last 24 months. It seems clear to me that destination resorts featuring major amenities like high-end F&B, luxury spas and championship golf courses will be the beneficiaries and gain a larger share of this market.

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