Executives from IHG, Hilton, Alliance Hospitality and more spoke with Hotel News Now during the ALIS conference about how their companies are changing and growing to meet industry and guest needs.
Alliance Hospitality CEO likes Delta brand’s future
Last year, Raleigh, North Carolina-based Alliance Hospitality Hotel Management opened the fourth Delta-branded hotel in the U.S. in the suburban Chicago city of Glenview, Illinois. Rolf Tweeten, Alliance’s president and CEO, said he likes the way the brand is heading despite parent company Marriott International giving it a little less attention than he was expecting.
“Certainly Marriott has taken a lot on in a short period of time,” Tweeten said, referring to the company’s acquisition of Starwood Hotels & Resorts Worldwide in 2016 and its acquisition of Delta in 2015. “They focused more on figuring out what they had in different buckets.”
“I do think that challenged Delta’s initial takeaway,” he said. “I also think that with the acquisition there’s lots of opportunities just being uncovered.”
The Delta Hotels Chicago North Shore Suites is at 100% revenue per available room index, according to Tweeten. The former Wyndham-branded property was completely renovated.
“We touched everything,” he said. “We’re the newest reinvented hotel in the market. I’ve had a lot of success with repositioning hotels, and the secret is it’s got to have strong bones and be in a market that supports an upward lift.”
The property earned “opening of the year” honors for the brand, he added.
The 255-suite hotel is the 10th hotel in Alliance’s portfolio, and the company is looking at various development sites, Tweeten said.
“We’re an owner/operator and also a third-party manager,” he said, adding that he likes to keep a 50-50 mix of owned and third-party-managed hotels.
Alliance historically has been much bigger—it sold its contracts to manage all of Inland’s hotels to Interstate Hotels & Resorts approximately five years ago, Tweeten said.
“Because we have operated 70-some hotels in the last eight years, we’ve been in a lot of markets; we know a lot of people; we can find people to run hotels,” he said.
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