Our History

Alliance Hospitality was formed to answer the needs of hotel owners, who asked for a hotel operating company to manage lodging assets from their perspective and become aligned with each owner. The name Alliance was derived from our belief that a third party management company should be aligned with each owner, keeping in mind that no one owner is less important than the next. Alliance Hospitality was created in 2003. Every key player in the Alliance Hospitality Company came from a hotel operating environment where they excelled in their chosen discipline.

About Alliance

Alliance Hospitality management is an innovative next-generation hospitality management company,  headquartered in Raleigh, North Carolina. Alliance was founded in 2003 to manage lodging assets for institutional investment groups, individual owners and lenders. Alliance Hospitality management provides value by developing the highest caliber hospitality professionals, and through implementing proprietary tools and unique processes to create a comprehensive hospitality management system. The Alliance portfolio of hotels include full-service, extended stay, all-suite, select service hotels as well as Independent hotels.

All operating officers in the company have 25 years experience at all levels of lodging products and bring with them rich and diverse backgrounds to guide the day-to-day operating performance of the portfolio. In keeping with the company mission statement, brand relationship development is vital to the success of each franchised property. This approach has allowed us to become a recommended management company by Marriott. In order to maintain brand compliance and continue the brand relationship, we have established brand experts that interface with each brand’s support personnel. Brand Experts consist of Regional Directors of Operations or General Managers that interface with each brand’s franchise support personnel. They serve as a resource to all General Managers within their brand portfolio to ensure compliance with Brand Operating Standards and help the organization stay abreast of an ever increasing number of changes in franchise requirements and brand marketing solicitations.

Our organizational philosophy allows the Alliance Hospitality Home Office support group to have direct, routine contact with the hotels in their operational area. The Home Office support group fluidly interacts with their field counterparts to ensure that business and operational challenges are being addressed with a sense of unity and urgency.

Membership Affiliations

  • American Hotel & Lodging Association
  • North Carolina Restaurant & Lodging Association
  • International Hotel & Restaurant Association
  • Triangle Area Hotel Motel Association
  • Asian American Hotel Owners Association
  • National Association of Black Hotel Owners, Operators, and Developers
  • Network of Executive Women in Hospitality
  • Wisconsin Innkeepers Association
  • Global Business Travel Association
  • Hospitality Sales & Marketing Association International
  • American Society of Training & Development
  • Society for Human Resource Management

Accolades & Brand Committees

  • Courtyard by Marriott Worldwide Marketing Board Advisory Committee
  • Hampton Inn Franchise Advisory Board
  • Hilton Garden Inn Ops Council
  • Homewood Suites by Hilton Worldwide Marketing Advisory Council
  • IHG – Holiday Inn Ambassador Committee
  • HSMAI – Revenue Management Advisory Board
  • HotelCompete Beta Company
  • Marriott Circle of Excellence


Our management success depends upon our people. We will hire the right people, train them properly, and utilize all resources available to ensure we monitor their success and growth. We will encourage our people, provide them with the tools and resources to be successful, and always communicate strengths and shortcomings. Training cannot be sacrificed and must always be on the minds of our leaders.


We will ensure that we are constantly doing things as efficiently and effectively as possible. Checklists are a key to ensuring team members know what the process is. All of the valuable reports we provide should assist our leaders in knowing when a process may need to be changed or enhanced to ensure the best possible experience for our guests.

Inspect the Expectation

We will ensure we are walking our properties, inspecting our properties, and holding folks accountable. Through the audit process we must ensure our team members know where management improvements are to be made and provide the proper training to accomplish those tasks.


We will communicate in an open and honest environment, we will communicate frequently at all levels. It is imperative that after the communication takes place we follow up to ensure that everything was understood and change the communication process if there are misunderstandings.

Consistency and Balance

By implementing the first four Objectives we anticipate that the fifth objective, our ultimate goal, will be achieved. By creating consistency there will be fewer surprises allowing our leaders to focus on all the facets of our business. By achieving professional balance we want our team members to enjoy personal balance.